19
Publications
502
Citations
14
H-Index
1973
Active since
R. K. Srivastava is an author at University of Mumbai specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchBrand StrategyMedicineBrand AwarenessBrand ManagementHealthBranding
Publications per year
1973–2021
19
19
R. K. Srivastava, Yong Gu, Swathi Ayloo et al. · Journal of Molecular Endocrinology · 1998 · 46 citations · Full text
Bhoomika Bajaj Bhalla, V. K. Chadha, J. Gupta et al. · Indian Journal of Tuberculosis · 2018 · 39 citations
Pulmonary Tuberculosis, Private Practitioners, Tuberculosis Prevention +6
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1–5 of 19