Service Segmentation is a strategic marketing process that partitions a heterogeneous service market into distinct subgroups of consumers based on shared service-relevant characteristics, thereby enabling tailored service design, delivery, and positioning to meet the specific expectations and needs of each segment.
259
Publications
14.9K
Citations
594
Authors
344
Institutions
Publications per year
2017–2026
44
Publications
259
Classifying Services to Gain Strategic Marketing Insights
Christopher Lovelock · Journal of Marketing · 1983 · 1.8K citations
Exploiting Niches Using Relationship Marketing
David Shani, Sujana Chalasani · Journal of Consumer Marketing · 1992 · 454 citations
1–5 of 259
Authors
594
- JD
4
h-index
- RD
4
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- RG
4
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- AY
3
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- TH
3
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1–5 of 594
Institutions
344
Universidad de Granada
Granada, Spain
5 h-index
14 publications
568 citations
University of Warwick
Coventry, United Kingdom
4 h-index
6 publications
253 citations
Sheffield Hallam University
Sheffield, United Kingdom
4 h-index
6 publications
699 citations
Cleveland State University
Cleveland, United States
4 h-index
6 publications
189 citations
University of Toronto
Toronto, Canada
3 h-index
3 publications
256 citations
Adnan Menderes University
Aydin, Turkey
3 h-index
3 publications
592 citations
University of Pennsylvania
Philadelphia, United States
3 h-index
4 publications
121 citations
Universidade da Coruña
A Coruña, Spain
3 h-index
4 publications
82 citations
1–8 of 344
Venues
- International Journal of Bank Marketing
11 publications · 878 citations
11
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- Service Industries Journal
8 publications · 280 citations
8
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- Journal of Services Marketing
7 publications · 700 citations
7
h-index
- Transportation Research Record Journal of the Transportation Research Board
TRR · 6 publications · 175 citations
6
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- Journal of Marketing Management
MM · 5 publications · 276 citations
5
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1–5