B2b Service Segmentation

B2B Service Segmentation is a strategic framework within service marketing that categorizes business clients based on shared organizational characteristics, service needs, and relational attributes to enable targeted service design, delivery, and value creation in non-consumer contexts.

1

Publications

105

Citations

2

Authors

2

Institutions

Publications per year

2017–2026

1

Variants

Business-to-business Service Segmentation

Authors

2

  1. MM
    Masoud Moradi

    Texas State University, United States

    1 publications · 105 citations

    1

    h-index

  2. MD
    Mayukh Dass

    Texas Tech University, United States

    1 publications · 105 citations

    1

    h-index

1–2 of 2

Institutions

2

  1. Texas State University

    San Marcos, United States

    1 h-index

    1 publications

    105 citations

  2. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    105 citations

1–2 of 2

Venues

  1. Industrial Marketing Management

    1 publications · 105 citations

    1

    h-index

1–1