Service Quality Segmentation

Service Quality Segmentation is a strategic framework within service marketing that classifies customer populations based on perceived service performance differentials to enable targeted improvements in service delivery and customer satisfaction.

66

Publications

4.1K

Citations

143

Authors

102

Institutions

Publications per year

2017–2026

8

Authors

143

  1. RD
    Rocío de Oña

    Universidad de Granada, Spain

    5 publications · 361 citations

    5

    h-index

  2. JD
    Juan de Oña

    Universidad de Granada, Spain

    5 publications · 361 citations

    5

    h-index

  3. CP
    Catherine Prentice

    Griffith University, Australia

    3 publications · 198 citations

    3

    h-index

  4. AS
    Arash Shahin

    University of Isfahan, Iran

    2 publications · 89 citations

    2

    h-index

  5. RN
    Ruth N. Bolton

    Arizona State University, United States

    2 publications · 282 citations

    2

    h-index

1–5 of 143

Venues

  1. Journal of Services Marketing

    5 publications · 428 citations

    5

    h-index

  2. 4

    h-index

  3. International Journal of Bank Marketing

    3 publications · 172 citations

    3

    h-index

  4. Managing Service Quality

    MSQ · 3 publications · 275 citations

    3

    h-index

  5. Services Marketing Quarterly

    3 publications · 69 citations

    3

    h-index

1–5