Concepedia

Relational Bonding

Relational Bonding is a theoretical construct in the field of International Relationship Marketing that denotes the dynamic process through which enduring emotional, cognitive, and behavioral ties are established and maintained between interorganizational partners, thereby differentiating it from transactional or purely contractual exchange mechanisms within the broader class of relational phenomena.

96

Publications

13K

Citations

204

Authors

133

Institutions

Publications per year

2017–2026

18

Parents

Publications

96

The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

Ellen Garbarino, Mark S. Johnson · Journal of Marketing · 1999 · 4.1K citations

, , +16

The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

Ellen Garbarino, Mark S. Johnson · Journal of Marketing · 1999 · 2K citations

, , +16

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

Aksel I. Rokkan, Jan B. Heide, Kenneth H. Wathne · Journal of Marketing Research · 2003 · 579 citations

, , +10

The benefits of “Guanxi”: The value of relationships in developing the Chinese market

Howard Davies, Thomas Leung, Sherriff T.K. Luk et al. · Industrial Marketing Management · 1995 · 518 citations

, , +11

A model of close business relationships in China (guanxi)

Dong‐Jin Lee, Jae H. Pae, Yung Hou Wong · European Journal of Marketing · 2001 · 328 citations

, , +13

1–5 of 96

Authors

204

  1. KF
    Kum Fai Yuen

    Nanyang Technological University, Singapore

    3 publications · 115 citations

    3

    h-index

  2. AM
    Alastair M. Morrison

    Purdue University West Lafayette, United States

    2 publications · 26 citations

    2

    h-index

  3. MJ
    Matthew J. Robson

    University of Leeds, United Kingdom

    2 publications · 44 citations

    2

    h-index

  4. EG
    Ellen Garbarino

    The University of Sydney, Australia

    2 publications · 6.1K citations

    2

    h-index

  5. JC
    Joe Choon Yean Chai

    University of Otago, New Zealand

    2 publications · 36 citations

    2

    h-index

1–5 of 204

Institutions

133

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    3 h-index

    7 publications

    2.8K citations

  2. City University of Hong Kong

    Hong Kong, Hong Kong

    3 h-index

    4 publications

    498 citations

  3. Chung-Ang University

    Seoul, South Korea

    3 h-index

    4 publications

    135 citations

  4. Pennsylvania State University

    State College, United States

    2 h-index

    2 publications

    261 citations

  5. Georgia State University

    Atlanta, United States

    2 h-index

    2 publications

    275 citations

  6. Cardiff University

    Cardiff, United Kingdom

    2 h-index

    2 publications

    44 citations

  7. Nanyang Technological University

    Singapore, Singapore

    2 h-index

    3 publications

    56 citations

  8. Arizona State University

    Tempe, United States

    2 h-index

    4 publications

    466 citations

1–8 of 133

Venues

  1. Journal of Business Research

    JBR · 5 publications · 402 citations

    5

    h-index

  2. Industrial Marketing Management

    5 publications · 915 citations

    5

    h-index

  3. Service Industries Journal

    3 publications · 303 citations

    3

    h-index

  4. Journal of Business-to-Business Marketing

    3 publications · 104 citations

    3

    h-index

  5. Journal of Business and Industrial Marketing

    3 publications · 272 citations

    3

    h-index

1–5