Jae H. Pae

A model of close business relationships in China (guanxi)

Dong‐Jin Lee, Jae H. Pae, Yung Hou Wong · European Journal of Marketing · 2001 · 327 citations

Relationship Marketing, Supplier Relationship, Interorganizational Relationship +10

Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

Insik Jeong, Jae H. Pae, Dongsheng Zhou · Industrial Marketing Management · 2006 · 188 citations

Innovation Management, Consumer-driven Product Development, Strategic Orientations +12

Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance

B. Ramaseshan, Leslie S.C. Yip, Jae H. Pae · Journal of Retailing · 2006 · 173 citations

Relationship Marketing, Customer Satisfaction, Relationship Commitment +7

Global advertising strategy

Jae H. Pae, Saeed Samiee, Susan H.C. Tai · International Marketing Review · 2002 · 91 citations

Global Advertising Literature, Digital Marketing, International Marketing +24

Cooperate “and” compete: coopetition strategy in retailer‐supplier relationships

Stephen Kim, Namwoon Kim, Jae H. Pae et al. · Journal of Business and Industrial Marketing · 2013 · 90 citations

Negotiation, Structured Questionnaire, Client-supplier Relationships +18