Concepedia

Insik Jeong

IJ

13

Publications

1.1K

Citations

12

H-Index

1994

Active since

Affiliations

Korea University(Current)

University of Tulsa

Pusan National University

University of South Carolina

Keimyung University

Insik Jeong is an author at Korea University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingInternational BusinessGlobal StrategyInternational ManagementBusiness StrategyStrategic ManagementInternational MarketingStrategy

Publications per year

1994–2024

13

Publications

13

Cross-Cultural Research in Advertising: An Assessment of Methodologies

Saeed Samiee, Insik Jeong · Journal of the Academy of Marketing Science · 1994 · 205 citations

Culture, Advertising, Cross-cultural Marketing +4

Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

Insik Jeong, Jae H. Pae, Dongsheng Zhou · Industrial Marketing Management · 2006 · 188 citations

Innovation Management, Consumer-driven Product Development, Strategic Orientations +12

Contingency relationships between entrepreneurship, export channelstructure and environment

Poh‐Lin Yeoh, Insik Jeong · European Journal of Marketing · 1995 · 164 citations

Internationalization and Performance of Firms in China: Moderating Effects of Governance Structure and the Degree of Centralized Control

Shufeng Xiao, Insik Jeong, Jon Jungbien Moon et al. · Journal of International Management · 2013 · 137 citations

International Management, International Business Strategy, Governance Framework +13

Marketing standardization within global industries

Sharon O’Donnell, Insik Jeong · International Marketing Review · 2000 · 96 citations

International Marketing, Global Standardization‐performance Relationship, Internationalization +18

Rows per page

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