Susan H.C. Tai

Application of an environmental psychology model to in-store buying behaviour

Susan H.C. Tai, Agnes M.C. Fung · The International Review of Retail Distribution and Consumer Research · 1997 · 160 citations

Business, Marketing, Psychology +16

A lifestyle analysis of female consumers in greater China

Susan H.C. Tai, Jackie L.M. Tam · Psychology and Marketing · 1997 · 106 citations

Business, Marketing, Sociology +11

Shopping styles of working Chinese females

Susan H.C. Tai · Journal of Retailing and Consumer Services · 2004 · 102 citations

Social Sciences, Marketing, Asian Studies +4

Global advertising strategy

Jae H. Pae, Saeed Samiee, Susan H.C. Tai · International Marketing Review · 2002 · 91 citations

Business, Marketing, Marketing Management +17

Advertising in Asia: Localize or Regionalize?

Susan H.C. Tai · International Journal of Advertising · 1997 · 66 citations

Business, International Business, Strategy +17