Concepedia
Journal of Retailing and Consumer Services · 2004 · 102 citations · 15 references
Social SciencesMarketingAsian StudiesGenderEast Asian StudiesShopping PracticesWomen's Consumption
15
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 2K citations
Business, Marketing, Marketing Management +9
A Methodology for Profiling Consumers' Decision‐Making Styles
GEORGE B. SPROTLES, Elizabeth L. Kendall · Journal of Consumer Affairs · 1986 · 1.2K citations
Business, Marketing, Consumer Behavior +12
Generation Y female consumer decision‐making styles
Cathy Bakewell, Vincent‐Wayne Mitchell · International Journal of Retail & Distribution Management · 2003 · 539 citations
Business, Marketing, Marketing Management +16
Consumer decision‐making styles: a multi‐country investigation
Steven Lysonski, S. Durvasula, Yorgos Zotos · European Journal of Marketing · 1996 · 325 citations
Consumer Decision‐Making Styles: Comparison Between United States and Korean Young Consumers
Jeanne L. Hafstrom, JUNG SOOK CHAE, Young Sook Chung · Journal of Consumer Affairs · 1992 · 306 citations
Social Sciences, Marketing, Psychology +15