Statistics
Publications
2
Citations
374
H-Index
2
Active since
1996
Affiliations
Marquette University(Current)
S. Durvasula is an author at Marquette University specializing in consumer buying behavior, multivariate generalizability analysis, and item analysis.
Publications per year
1996–2006
2
2
S. Durvasula, Richard G. Netemeyer, J. Craig Andrews et al. · Journal of International Business Studies · 2006 · 49 citations · Full text
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