Concepedia

Referral Generation

Referral Generation is a methodological construct in marketing science that systematically initiates and facilitates the creation of customer referrals through incentivized or organic advocacy mechanisms within a targeted network.

39

Publications

3.8K

Citations

107

Authors

73

Institutions

Publications per year

2017–2026

12

Parents

Publications

39

Word of mouth: understanding and managing referral marketing

Francis Buttle · Journal of Strategic Marketing · 1998 · 916 citations

, , +16

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

Florian von Wangenheim, Tomás Bayón · Journal of the Academy of Marketing Science · 2007 · 348 citations

, , +12

Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

R. Bruce Money, Mary C. Gilly, John L. Graham · Journal of Marketing · 1998 · 342 citations

, , +17

The Effect of Teacher Self-Efficacy on Referral Chance

Cor Meijer, Scott Foster · The Journal of Special Education · 1988 · 238 citations

, , +17

Disease surveillance and referral bias in the veterinary medical database

Paul C. Bartlett, James W. Van Buren, Margaret Neterer et al. · Preventive Veterinary Medicine · 2010 · 176 citations

, , +13

1–5 of 39

Authors

107

  1. RB
    R. Bruce Money

    University of South Carolina, United States

    2 publications · 502 citations

    2

    h-index

  2. RP
    Robert P. Leone

    The University of Texas at Austin, United States

    2 publications · 292 citations

    2

    h-index

  3. MC
    Mary C. Gilly

    University of California, Irvine, United States

    2 publications · 502 citations

    2

    h-index

  4. OF
    Oliver Francis Koch

    Technische Universität Darmstadt, Germany

    2 publications · 161 citations

    2

    h-index

  5. JA
    J. Andrew Petersen

    University of North Carolina at Chapel Hill, United States

    2 publications · 292 citations

    2

    h-index

1–5 of 107

Institutions

73

  1. Piedmont International University

    Winston-Salem, United States

    2 h-index

    2 publications

    502 citations

  2. University of California, Irvine

    Irvine, United States

    2 h-index

    4 publications

    1K citations

  3. Michigan State University

    East Lansing, United States

    2 h-index

    4 publications

    480 citations

  4. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    2 h-index

    5 publications

    149 citations

  5. University of Groningen

    Groningen, The Netherlands

    2 h-index

    3 publications

    513 citations

  6. University of South Carolina

    Columbia, United States

    2 h-index

    2 publications

    502 citations

  7. Texas Christian University

    Fort Worth, United States

    2 h-index

    2 publications

    292 citations

  8. E Ink (South Korea)

    Seoul, South Korea

    1 h-index

    1 publications

    123 citations

1–8 of 73

Venues

  1. Journal of Marketing

    JM · 4 publications · 794 citations

    4

    h-index

  2. Journal of the Academy of Marketing Science

    2 publications · 379 citations

    2

    h-index

  3. Social Problems

    2 publications · 108 citations

    2

    h-index

  4. Management Science

    2 publications · 129 citations

    2

    h-index

  5. Journal of Strategic Marketing

    1 publications · 916 citations

    1

    h-index

1–5