Omnichannel Consumption is a consumer behavior paradigm that integrates multiple digital and physical channels into a unified, seamless experience, distinguished by its emphasis on channel interconnectivity and continuity in the consumer journey.
38
Publications
5.3K
Citations
96
Authors
68
Institutions
Publications per year
2017–2026
33
Parents
Publications
38
From Multi-Channel Retailing to Omni-Channel Retailing
Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing · 2015 · 2.4K citations · Full text
Crafting the customer experience in omnichannel contexts: The role of channel integration
Wei Gao, Hua Fan, Wenqian Li et al. · Journal of Business Research · 2020 · 214 citations
1–5 of 38
Authors
96
- RS
3
h-index
- SS
3
h-index
- PR
3
h-index
- YS
2
h-index
- NW
2
h-index
1–5 of 96
Institutions
68
Universidad de Valladolid
Valladolid, Spain
3 h-index
3 publications
214 citations
Universidad de Burgos
Burgos, Spain
3 h-index
6 publications
428 citations
Wuhan University
Wuhan, China
2 h-index
8 publications
1.9K citations
Universiti Putra Malaysia
Seri Kembangan, Malaysia
2 h-index
3 publications
504 citations
Griffith University
Brisbane, Australia
2 h-index
3 publications
407 citations
Atitus Educação
Passo Fundo, Brazil
1 h-index
1 publications
69 citations
Curtin University
Perth, Australia
1 h-index
1 publications
97 citations
Southwestern University of Finance and Economics
Chengdu, China
1 h-index
2 publications
226 citations
1–8 of 68
Venues
- Journal of Retailing and Consumer Services
9 publications · 967 citations
9
h-index
- Journal of Business Research
JBR · 2 publications · 280 citations
2
h-index
- Journal of Retailing
2 publications · 2.5K citations
2
h-index
- Frontiers in Psychology
2 publications · 36 citations
2
h-index
- Journal of Cleaner Production
1 publications · 28 citations
1
h-index
1–5