10
Publications
871
Citations
10
H-Index
2006
Active since
Karine Picot-Coupey is an author at Université de Rennes specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementConsumer ResearchBrand StrategyConsumer BehaviorDigital MarketingCustomer SatisfactionBrandingInteractive Marketing
Publications per year
2006–2023
10
10
Karine Picot-Coupey, Élodie Huré, Lauren Piveteau · International Journal of Retail & Distribution Management · 2016 · 231 citations
Rows per page
1–5 of 10