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Lauren Piveteau

LP

1

Publications

231

Citations

1

H-Index

2016

Active since

Affiliations

École Supérieure de Commerce de Rennes(Current)

Lauren Piveteau is an author at École Supérieure de Commerce de Rennes specializing in consumer behavior, marketing management, and consumer research.

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Publications per year

2016–2016

1

Publications

1

Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case

Karine Picot-Coupey, Élodie Huré, Lauren Piveteau · International Journal of Retail & Distribution Management · 2016 · 231 citations

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