Concepedia

Élodie Huré

ÉH

4

Publications

657

Citations

4

H-Index

2009

Active since

Affiliations

École Supérieure de Commerce de Rennes(Current)

Université de Rennes

Centre National de la Recherche Scientifique

Centre de Recherche en Économie et Management

Élodie Huré is an author at École Supérieure de Commerce de Rennes specializing in consumer research, marketing, and consumer behavior.

Top concepts

MarketingConsumer BehaviorConsumer ResearchBusinessManagementDigital MarketingMultichannel ManagementDesignHealthBranding

Publications per year

2009–2020

4

Publications

4

Understanding omni-channel shopping value: A mixed-method study

Élodie Huré, Karine Picot-Coupey, Claire-Lise Ackermann · Journal of Retailing and Consumer Services · 2017 · 251 citations

Digital Marketing, Management, Consumer Research +7

Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case

Karine Picot-Coupey, Élodie Huré, Lauren Piveteau · International Journal of Retail & Distribution Management · 2016 · 231 citations

Customer Experience, Engineering, Digital Marketing +24

Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale

Karine Picot-Coupey, Nina Krey, Élodie Huré et al. · Journal of Business Research · 2020 · 117 citations · Full text

Customer Satisfaction, Consumer Choice, Behavioral Decision Making +9

Grocery shopping and the Internet: exploring French consumers' perceptions of the ‘hypermarket’ and ‘cybermarket’ formats

Karine Picot-Coupey, Élodie Huré, Gérard Cliquet et al. · The International Review of Retail Distribution and Consumer Research · 2009 · 58 citations

Rows per page

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