Statistics
Publications
12
Citations
895
H-Index
12
Active since
2017
Wei Gao is an author at Shanghai Jiao Tong University specializing in marketing, marketing management, and business.
Publications per year
2017–2023
12
12
Crafting the customer experience in omnichannel contexts: The role of channel integration
Wei Gao, Hua Fan, Wenqian Li et al. · Journal of Business Research · 2020 · 214 citations
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