Journal of Retailing and Consumer Services · 2021 · 86 citations · 62 references
BusinessMarketingMarketing ManagementChannel ManagementConsumer BehaviorMarketing StrategyCustomer Experience ManagementCustomer RetentionCustomer SatisfactionDistribution ChannelsOmnichannel ManagementOmnichannel StrategyCross-channel Customer RetentionCustomer ExperienceOmnichannel Customer Relationship ManagementOmnichannel Customer SatisfactionOmnichannel Relationship MarketingOmnichannel Retail Strategy
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