Concepedia

Mobile Native Advertising

Mobile Native Advertising is a form of digital advertising that integrates promotional content within mobile platforms' native user interfaces and consumption environments, distinguished by its seamless alignment with the look, feel, and function of the surrounding editorial or algorithmic content.

8

Publications

404

Citations

20

Authors

11

Institutions

Publications per year

2017–2026

6

Parents

Publications

8

Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality

Katherine Taken Smith · Journal of Strategic Marketing · 2017 · 114 citations

, , +14

Digital Game Changers

Gian M. Fulgoni, Andrew Lipsman · Journal of Advertising Research · 2014 · 72 citations

, , +17

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Navdeep S. Sahni, Harikesh S. Nair · Marketing Science · 2019 · 66 citations

, , +17

Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising

James Richard, Paul G. Meuli · Journal of Marketing Management · 2013 · 56 citations

, , +17

An introduction to the special issue on native and covert advertising formats

Nathaniel Evans, Bartosz W. Wojdynski · International Journal of Advertising · 2020 · 39 citations · Full text

, , +12

1–5 of 8

Authors

20

  1. HC
    Henriette Cramer

    Kista Photonics Research Center, Sweden

    1 publications · 15 citations

    1

    h-index

  2. AL
    Andrew Lipsman

    West Shore Community College, United States

    1 publications · 72 citations

    1

    h-index

  3. MB
    Marc Bron

    University of Amsterdam, Netherlands

    1 publications · 15 citations

    1

    h-index

  4. SK
    Simone Krouwer

    University of Antwerp, Belgium

    1 publications · 18 citations

    1

    h-index

  5. JR
    James Richard

    Victoria University of Wellington, New Zealand

    1 publications · 56 citations

    1

    h-index

1–5 of 20

Institutions

11

  1. Google (United States)

    Mountain View, United States

    1 h-index

    1 publications

    15 citations

  2. Victoria University of Wellington

    Wellington, New Zealand

    1 h-index

    2 publications

    112 citations

  3. Yahoo (United Kingdom)

    London, United Kingdom

    1 h-index

    1 publications

    15 citations

  4. University of Georgia

    Athens, United States

    1 h-index

    2 publications

    78 citations

  5. Texas A&M University – Corpus Christi

    Corpus Christi, United States

    1 h-index

    1 publications

    114 citations

  6. JDSU (United States)

    Milpitas, United States

    1 h-index

    1 publications

    66 citations

  7. Grady Memorial Hospital

    Atlanta, United States

    1 h-index

    2 publications

    78 citations

  8. West Shore Community College

    Scottville, United States

    1 h-index

    2 publications

    144 citations

1–8 of 11

Venues

  1. Journal of Strategic Marketing

    1 publications · 114 citations

    1

    h-index

  2. Journal of Marketing Communications

    1 publications · 24 citations

    1

    h-index

  3. International Journal of Advertising

    IJA · 1 publications · 39 citations

    1

    h-index

  4. Marketing Science

    1 publications · 66 citations

    1

    h-index

  5. Journal of Media Business Studies

    1 publications · 18 citations

    1

    h-index

1–5