Concepedia

Gian M. Fulgoni

GM

Statistics

Publications

17

Citations

614

H-Index

15

Active since

2009

Affiliations

West Shore Community College(Current)

Gian M. Fulgoni is an author at West Shore Community College specializing in marketing, marketing management, and business.

Publications per year

2009–2018

17

Publications

17

Whither the Click? How Online Advertising Works

Gian M. Fulgoni, Marie Pauline Mörn · Journal of Advertising Research · 2009 · 76 citations

, , +17

Digital Game Changers

Gian M. Fulgoni, Andrew Lipsman · Journal of Advertising Research · 2014 · 72 citations

, , +17

“Omni-Channel” Retail Insights and The Consumer’s Path-to-Purchase

Gian M. Fulgoni · Journal of Advertising Research · 2014 · 62 citations

, , +12

How Brands Using Social Media Ignite Marketing and Drive Growth

Gian M. Fulgoni · Journal of Advertising Research · 2015 · 55 citations

, , +9

Big Data: Friend or Foe of Digital Advertising?

Gian M. Fulgoni · Journal of Advertising Research · 2013 · 54 citations

, , +12

1–5 of 17