Concepedia

Andrew Lipsman

AL

Statistics

Publications

7

Citations

690

H-Index

7

Active since

2012

Affiliations

West Shore Community College(Current)

Andrew Lipsman is an author at West Shore Community College specializing in communication, marketing, and media studies.

Publications per year

2012–2017

7

Publications

7

The Power of “Like”

Andrew Lipsman, Graham Mudd, Sean Bruich · Journal of Advertising Research · 2012 · 495 citations

Business, Communication, Marketing +13

Digital Game Changers

Gian M. Fulgoni, Andrew Lipsman · Journal of Advertising Research · 2014 · 72 citations

Business, Marketing, Marketing Management +17

The Downside of Digital Word of Mouth And the Pursuit of Media Quality

Gian M. Fulgoni, Andrew Lipsman · Journal of Advertising Research · 2017 · 34 citations

Social Sciences, Communication, Audience Studies +14

The Power of Political Advertising: Lessons for Practitioners

Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen · Journal of Advertising Research · 2016 · 30 citations

Public Affairs, Communication, Political Communication +17

Digital Word of Mouth and Its Offline Amplification

Gian M. Fulgoni, Andrew Lipsman · Journal of Advertising Research · 2015 · 24 citations

Social Sciences, Communication, Marketing +5

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