Concepedia

Mobile Branding

Mobile Branding is a strategic framework within mobile marketing that differentiates a brand through the design, positioning, and user experience of its mobile applications and services to foster consumer engagement and loyalty in the mobile digital environment.

29

Publications

1.7K

Citations

69

Authors

36

Institutions

Publications per year

2017–2026

7

Parents

Publications

29

The Effectiveness of Branded Mobile Phone Apps

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2011 · 465 citations

, , +12

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Eunice Kim, Jhih-Syuan Lin, Yongjun Sung · Journal of Interactive Advertising · 2013 · 256 citations

, , +17

Designing branded mobile apps: Fundamentals and recommendations

Zhenzhen Zhao, Christine Balagué · Business Horizons · 2015 · 184 citations · Full text

, , +16

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

Andrew J. Rohm, Tao Gao, Fareena Sultan et al. · Business Horizons · 2012 · 118 citations

, , +13

The mobile revolution: the making of mobile services worldwide

Choice Reviews Online · 2006 · 105 citations

, , +15

1–5 of 29

Authors

69

  1. RB
    Rex Briggs

    Allstate (United States), United States

    1 publications · 14 citations

    1

    h-index

  2. KO
    Kwabena Osei Kuffour Adjei

    Kumasi Technical University, Ghana

    1 publications · 17 citations

    1

    h-index

  3. DB
    David B. Rondeau

    1 publications · 49 citations

    1

    h-index

  4. FF
    Florence Feenstra

    ESSCA School of Management, France

    1 publications · 15 citations

    1

    h-index

  5. KG
    Kate Glazebrook

    1 publications · 13 citations

    1

    h-index

1–5 of 69

Institutions

36

  1. Universidad de Málaga

    Málaga, Spain

    2 h-index

    3 publications

    50 citations

  2. Ambulatory Rehabilitation Center Berlin Adlershof

    Berlin, Germany

    1 h-index

    1 publications

    74 citations

  3. ESSCA School of Management

    Angers, France

    1 h-index

    3 publications

    45 citations

  4. Ambulance Care (Sweden)

    Stockholm, Sweden

    1 h-index

    1 publications

    74 citations

  5. University of Mobile

    Mobile, United States

    1 h-index

    1 publications

    14 citations

  6. BoZo Research Center (Japan)

    Tokyo, Japan

    1 h-index

    1 publications

    74 citations

  7. COMSATS University Islamabad

    Islamabad, Pakistan

    1 h-index

    1 publications

    18 citations

  8. University of Manitoba

    Winnipeg, Canada

    1 h-index

    2 publications

    54 citations

1–8 of 36

Venues

  1. Journal of Advertising Research

    JAR · 2 publications · 88 citations

    2

    h-index

  2. Business Horizons

    2 publications · 302 citations

    2

    h-index

  3. ESIC MARKET Economic and Business Journal

    1 publications · 18 citations

    1

    h-index

  4. Jurnal Muara Ilmu Sosial Humaniora dan Seni

    1 publications · 11 citations

    1

    h-index

  5. Journal of Fashion Marketing and Management

    1 publications · 37 citations

    1

    h-index

1–5