Ruturaj Baber

Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model

Ruturaj Baber, Prerana Baber · Journal of Hospitality and Tourism Insights · 2022 · 87 citations

Customer Satisfaction, Digital Marketing, E-reputation Building +18

Effect of online social media marketing efforts on customer response

Yogesh Upadhyay, Justin Paul, Ruturaj Baber · Journal of Consumer Behaviour · 2022 · 60 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

Application of 'masstige' theory and approaches for the marketing of smartphone brands in India

Ruturaj Baber, Yogesh Upadhyay, Rahul Pratap Singh Kaurav et al. · International Journal of Business and Emerging Markets · 2020 · 43 citations

Mobile Marketing, Mobile Commerce, Digital Marketing +9

Impact of individual market orientation on selling and customer orientation

Ruturaj Baber, Rahul Pratap Singh Kaurav, Justin Paul · Journal of Strategic Marketing · 2018 · 31 citations

Marketing Analytics, Customer Satisfaction, Relationship Marketing +14

Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

Ruturaj Baber, Yogesh Upadhyay, Prerana Baber et al. · Business Perspectives and Research · 2022 · 28 citations

Digital Marketing, International Marketing, Consumer Study +20