Concepedia
Statistics
Publications
12
Citations
436
H-Index
Active since
2006
Affiliations
Jiwaji University(Current)
ITM University
University of Puerto Rico System
Delhi Technological University
Christ University
Yogesh Upadhyay is an author at Jiwaji University specializing in marketing, business, and marketing management.
Publications per year
2006–2024
Psychological capital and innovative work behaviour: The role of mastery orientation and creative self-efficacy
Dharmendra Kumar, Yogesh Upadhyay, Radha Yadav et al. · International Journal of Hospitality Management · 2022 · 82 citations
Management, Innovation Management, Organizational Behavior +17
Preference for Domestic Goods: A Study of Consumer Ethnocentrism
Yogesh Upadhyay, Shiv Kumar Singh · Vision The Journal of Business Perspective · 2006 · 78 citations
Business, International Business, Marketing +12
Effect of online social media marketing efforts on customer response
Yogesh Upadhyay, Justin Paul, Ruturaj Baber · Journal of Consumer Behaviour · 2022 · 62 citations
Business, Marketing, Marketing Management +9
Application of 'masstige' theory and approaches for the marketing of smartphone brands in India
Ruturaj Baber, Yogesh Upadhyay, Rahul Pratap Singh Kaurav et al. · International Journal of Business and Emerging Markets · 2020 · 44 citations
Business, Marketing, Marketing Management +11
Role of JD-R model in upticking innovative work behaviour among higher education faculty
Abhilasha Dixit, Yogesh Upadhyay · RAUSP Management Journal · 2021 · 41 citations · Full text
Management, Higher Education, Organizational Behavior +13
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