Prerana Baber

Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model

Ruturaj Baber, Prerana Baber · Journal of Hospitality and Tourism Insights · 2022 · 87 citations

Customer Satisfaction, Digital Marketing, E-reputation Building +18

Application of 'masstige' theory and approaches for the marketing of smartphone brands in India

Ruturaj Baber, Yogesh Upadhyay, Rahul Pratap Singh Kaurav et al. · International Journal of Business and Emerging Markets · 2020 · 43 citations

Mobile Marketing, Mobile Commerce, Digital Marketing +9

Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

Ruturaj Baber, Yogesh Upadhyay, Prerana Baber et al. · Business Perspectives and Research · 2022 · 28 citations

Digital Marketing, International Marketing, Consumer Study +20

Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals

Prerana Baber, Ruturaj Baber, Francesca Di Virgilio · International Journal of Healthcare Management · 2023 · 17 citations

Spiritual Development, Religiosity, Healthy Work Environment +17

Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

Ruturaj Baber, Shilpa Sankpal, Prerana Baber et al. · Cogent Business & Management · 2024 · 17 citations · Full text