Concepedia

Mobile Strategy

Mobile Strategy is a strategic framework within digital strategy that specifically governs the design, deployment, and management of mobile-centric initiatives to achieve organizational objectives through mobile technologies and platforms.

506

Publications

30K

Citations

945

Authors

459

Institutions

Publications per year

2017–2026

84

Parents

Children

Publications

506

What drives mobile commerce?

Jen‐Her Wu, Shu-Ching Wang · Information & Management · 2004 · 2.3K citations

, , +12

Neoliberalism as a mobile technology

Aihwa Ong · Transactions of the Institute of British Geographers · 2007 · 834 citations

, , +7

Determinants of adoption of third generation mobile multimedia services

Margherita Pagani · Journal of Interactive Marketing · 2004 · 587 citations

, , +12

The mobile commerce value chain: analysis and future developments

Stuart J. Barnes · International Journal of Information Management · 2002 · 525 citations

, , +14

Diffusion and success factors of mobile marketing

Arno Scharl, Astrid Dickinger, Jamie Murphy · Electronic Commerce Research and Applications · 2004 · 507 citations

, , +14

1–5 of 506

Authors

945

  1. SJ
    Stuart J. Barnes

    King's College London, United Kingdom

    13 publications · 1.3K citations

    13

    h-index

  2. ES
    Eusébio Scornavacca

    Victoria University of Wellington, New Zealand

    9 publications · 349 citations

    9

    h-index

  3. PB
    Pieter Ballon

    Vrije Universiteit Brussel, Belgium

    7 publications · 261 citations

    7

    h-index

  4. AG
    Antonio Ghezzi

    Politecnico di Milano, Italy

    6 publications · 190 citations

    6

    h-index

  5. JW
    Jason Whalley

    University of Strathclyde, United Kingdom

    5 publications · 161 citations

    5

    h-index

1–5 of 945

Institutions

459

  1. Victoria University of Wellington

    Wellington, New Zealand

    12 h-index

    14 publications

    1.2K citations

  2. Aalto University

    Espoo, Finland

    8 h-index

    11 publications

    324 citations

  3. Delft University of Technology

    Delft, The Netherlands

    7 h-index

    16 publications

    649 citations

  4. University of East Anglia

    Norwich, United Kingdom

    7 h-index

    7 publications

    160 citations

  5. Politecnico di Milano

    Milan, Italy

    7 h-index

    20 publications

    651 citations

  6. University of South Africa

    Pretoria, South Africa

    5 h-index

    7 publications

    275 citations

  7. University of Lausanne

    Lausanne, Switzerland

    5 h-index

    8 publications

    667 citations

  8. University of California, Davis

    Davis, United States

    5 h-index

    9 publications

    522 citations

1–8 of 459

Venues

  1. Telecommunications Policy

    39 publications · 2K citations

    25

    h-index

  2. International Journal of Mobile Communications

    IJMC · 19 publications · 1.2K citations

    17

    h-index

  3. SSRN Electronic Journal

    Repository · 19 publications · 575 citations

    14

    h-index

  4. Info

    12 publications · 356 citations

    11

    h-index

  5. Telematics and Informatics

    11 publications · 526 citations

    11

    h-index

1–5