Concepedia

Mobile Application Strategy

Mobile Application Strategy is a systematic framework that outlines the principles, objectives, and methodologies for developing, deploying, and managing mobile applications to achieve specific organizational goals within the broader domain of mobile strategy.

40

Publications

2K

Citations

114

Authors

56

Institutions

Publications per year

2017–2026

10

Parents

Publications

40

Mobile application market: A developer’s perspective

Adrian Holzer, Jan Ondruš · Telematics and Informatics · 2010 · 262 citations

, , +9

Strategic implications of mobile technology: A case study using Value-Focused Thinking

Hong Sheng, Fiona Fui‐Hoon Nah, Keng Siau · The Journal of Strategic Information Systems · 2005 · 197 citations · Full text

, , +17

Designing branded mobile apps: Fundamentals and recommendations

Zhenzhen Zhao, Christine Balagué · Business Horizons · 2015 · 184 citations · Full text

, , +16

Development perspectives, firm strategies and applications in mobile commerce

Franz Buellingen, Martin Woerter · Journal of Business Research · 2002 · 158 citations

, , +16

Mobile apps for SME business sustainability during COVID-19 and onwards

Sandip Rakshit, Nazrul Islam, Sandeep Mondal et al. · Journal of Business Research · 2021 · 128 citations · Full text

, , +14

1–5 of 40

Authors

114

  1. AG
    Antonio Ghezzi

    Politecnico di Milano, Italy

    3 publications · 103 citations

    3

    h-index

  2. AP
    Alex Pentland

    Massachusetts Institute of Technology, United States

    2 publications · 138 citations

    2

    h-index

  3. WP
    Wei Pan

    Delft University of Technology, Netherlands

    2 publications · 138 citations

    2

    h-index

  4. SK
    Stefan Koch

    Vienna University of Economics and Business, Austria

    2 publications · 78 citations

    2

    h-index

  5. NA
    Nadav Aharony

    Massachusetts Institute of Technology, United States

    2 publications · 138 citations

    2

    h-index

1–5 of 114

Institutions

56

  1. Politecnico di Milano

    Milan, Italy

    4 h-index

    11 publications

    390 citations

  2. Boğaziçi University

    Istanbul, Türkiye

    2 h-index

    3 publications

    89 citations

  3. Berlin School of Economics and Law

    Berlin, Germany

    1 h-index

    1 publications

    81 citations

  4. Elektrobit (Finland)

    Espoo, Finland

    1 h-index

    1 publications

    15 citations

  5. Universidade Federal do Rio Grande do Sul

    Porto Alegre, Brazil

    1 h-index

    1 publications

    55 citations

  6. University of KwaZulu-Natal

    Durban, South Africa

    1 h-index

    1 publications

    14 citations

  7. University of Cyprus

    Nicosia, Cyprus

    1 h-index

    2 publications

    100 citations

  8. Norwegian School of Economics

    Bergen, Norway

    1 h-index

    2 publications

    60 citations

1–8 of 56

Venues

  1. Journal of Business Research

    JBR · 2 publications · 286 citations

    2

    h-index

  2. International Journal of Mobile Communications

    IJMC · 2 publications · 80 citations

    2

    h-index

  3. Proceedings of the AAAI Conference on Artificial Intelligence

    Conference · 1 publications · 77 citations

    1

    h-index

  4. Information and Software Technology

    1 publications · 67 citations

    1

    h-index

  5. Journal of Tourism and Services

    1 publications · 12 citations

    1

    h-index

1–5