Concepedia

Mobile Content Strategy

Mobile Content Strategy is a strategic framework that specifies the creation, delivery, and management of content optimized for mobile platforms, distinguished by its focus on user engagement, context-awareness, and cross-device compatibility within the domain of Mobile Strategy.

11

Publications

373

Citations

20

Authors

11

Institutions

Publications per year

2017–2026

0

Parents

Publications

11

Exploring a heterogeneous and fragmented digital ecosystem: Mobile content

Claudio Feijóo, Ioannis Maghiros, Abadie Fabienne et al. · Telematics and Informatics · 2008 · 113 citations

, , +13

Business Models for Mobile Content: The Case of M-Games

Ian MacInnes, Janusz Moneta, Julio Caraballo et al. · Electronic Markets · 2002 · 67 citations

, , +14

Emerging business models and strategies for mobile platform providers: a reference framework

Antonio Ghezzi · Info · 2012 · 37 citations

, , +17

Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Min Hang · Journal of Media Business Studies · 2005 · 32 citations

, , +16

Competitive Strategy for Media Companies in the Mobile Internet

Valerie Feldmann · Schmalenbach Business Review · 2002 · 29 citations

, , +14

1–5 of 11

Authors

20

  1. AG
    Antonio Ghezzi

    Politecnico di Milano, Italy

    3 publications · 71 citations

    3

    h-index

  2. MN
    Marcelo Nogueira Cortimiglia

    Universidade Federal do Rio Grande do Sul, Brazil

    1 publications · 19 citations

    1

    h-index

  3. MF
    Mohd Fuaad Said

    Universiti Putra Malaysia, Malaysia

    1 publications · 11 citations

    1

    h-index

  4. CF
    Claudio Feijóo

    Universidad Politécnica de Madrid, Spain

    1 publications · 113 citations

    1

    h-index

  5. ND
    Nina D. Ziv

    SUNY Polytechnic Institute, United States

    1 publications · 19 citations

    1

    h-index

1–5 of 20

Institutions

11

  1. Politecnico di Milano

    Milan, Italy

    3 h-index

    7 publications

    139 citations

  2. Joint Research Center

    Seville, Spain

    1 h-index

    3 publications

    339 citations

  3. SUNY Polytechnic Institute

    Utica, United States

    1 h-index

    1 publications

    19 citations

  4. Universidad Politécnica de Madrid

    Madrid, Spain

    1 h-index

    1 publications

    113 citations

  5. New York University

    New York, United States

    1 h-index

    1 publications

    19 citations

  6. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    1 h-index

    1 publications

    21 citations

  7. Universidad Nacional de Educación a Distancia

    Madrid, Spain

    1 h-index

    1 publications

    113 citations

  8. Jönköping University

    Jönköping, Sweden

    1 h-index

    1 publications

    32 citations

1–8 of 11

Venues

  1. The International Journal on Media Management

    1 publications · 10 citations

    1

    h-index

  2. Schmalenbach Business Review

    1 publications · 29 citations

    1

    h-index

  3. View

    1 publications · 21 citations

    1

    h-index

  4. 1

    h-index

  5. Electronic Markets

    EM · 1 publications · 67 citations

    1

    h-index

1–5