Concepedia

Loyalty Switching

Loyalty Switching is an academic construct within audience loyalty research that denotes the phenomenon whereby individuals transition their allegiance from one brand, platform, or content provider to another due to shifts in perceived value, satisfaction, or engagement incentives.

24

Publications

2.3K

Citations

53

Authors

46

Institutions

Publications per year

2017–2026

6

Parents

Publications

24

The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

Moon-Koo Kim, Myeong-Cheol Park, Dong-Heon Jeong · Telecommunications Policy · 2004 · 970 citations

, , +13

The four Cs of customer loyalty

Jennifer Rowley · Marketing Intelligence & Planning · 2005 · 207 citations

, , +14

The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers

Bonhak Koo, Jongsik Yu, Heesup Han · International Journal of Hospitality Management · 2019 · 135 citations

, , +14

The Influence of Reward Program Membership and Commitment on Hotel Loyalty

Sarah Tanford, Carola Raab, Yen‐Soon Kim · Journal of Hospitality & Tourism Research · 2010 · 124 citations

, , +16

Do the roles of switching barriers on customer loyalty vary for different types of hotels?

Hanqin Qiu Zhang, Ben Haobin Ye, Billy Bai et al. · International Journal of Hospitality Management · 2015 · 81 citations

, , +12

1–5 of 24

Authors

53

  1. JR
    Joel Rubinson

    Advertising Educational Foundation, United States

    2 publications · 79 citations

    2

    h-index

  2. MK
    Martin K. Starr

    Columbia University, United States

    2 publications · 79 citations

    2

    h-index

  3. TS
    Tiffany S. Legendre

    University of Houston, United States

    1 publications · 35 citations

    1

    h-index

  4. PK
    P.K. Kannan

    University of Maryland, College Park, United States

    1 publications · 57 citations

    1

    h-index

  5. PS
    Paurav Shukla

    University of Southampton, United Kingdom

    1 publications · 78 citations

    1

    h-index

1–5 of 53

Institutions

46

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    4 publications

    453 citations

  2. Columbia University

    New York, United States

    1 h-index

    1 publications

    50 citations

  3. Eastern Michigan University

    Ypsilanti, United States

    1 h-index

    1 publications

    17 citations

  4. University of Chittagong

    Chittagong, Bangladesh

    1 h-index

    1 publications

    30 citations

  5. Kanazawa University Hospital

    Kanazawa, Japan

    1 h-index

    1 publications

    19 citations

  6. Universitat Politècnica de València

    Valencia, Spain

    1 h-index

    3 publications

    57 citations

  7. Western Michigan University

    Kalamazoo, United States

    1 h-index

    1 publications

    23 citations

  8. Wichita State University

    Wichita, United States

    1 h-index

    1 publications

    23 citations

1–8 of 46

Venues

  1. Journal of Services Marketing

    2 publications · 88 citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 79 citations

    2

    h-index

  3. Journal of Product & Brand Management

    2 publications · 40 citations

    2

    h-index

  4. 2

    h-index

  5. International Journal of Tourism Research

    1 publications · 66 citations

    1

    h-index

1–5