Moon-Koo Kim

The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

Moon-Koo Kim, Myeong-Cheol Park, Dong-Heon Jeong · Telecommunications Policy · 2004 · 961 citations

Customer Satisfaction, Mobile Marketing, Service Quality +7

Perceived value and adoption intention for electric vehicles in Korea: Moderating effects of environmental traits and government supports

Moon-Koo Kim, Jee-Sun Oh, Jonghyun Park et al. · Energy · 2018 · 273 citations

Green Marketing, Engineering, Behavioral Decision Making +17

Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics

Moon-Koo Kim, Siew Fan Wong, Younghoon Chang et al. · Telematics and Informatics · 2016 · 132 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +9

Identifying and prioritizing critical factors for promoting the implementation and usage of big data in healthcare

Moon-Koo Kim, Jong-Hyun Park · Information Development · 2016 · 57 citations

Engineering, Business Intelligence, Analytical Hierarchy Process +19

Identifying and prioritizing the benefits and concerns of connected and autonomous vehicles: A comparison of individual and expert perceptions

Moon-Koo Kim, Jong-Hyun Park, Jee-Sun Oh et al. · Research in Transportation Business & Management · 2019 · 44 citations

Engineering, Driver Behavior, Autonomous Vehicles +11