Bonhak Koo

Examining the impact of artificial intelligence on hotel employees through job insecurity perspectives

Bonhak Koo, Catherine Curtis, Bill Ryan · International Journal of Hospitality Management · 2020 · 267 citations

Artificial Intelligence, Behavioral Sciences, Engineering +11

Relationships among Emotional and Material Rewards, Job Satisfaction, Burnout, Affective Commitment, Job Performance, and Turnover Intention in the Hotel Industry

Bonhak Koo, Jongsik Yu, Bee‐Lia Chua et al. · Journal of Quality Assurance in Hospitality & Tourism · 2019 · 209 citations

Customer Satisfaction, Hospitality, Human Resource Management +17

The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers

Bonhak Koo, Jongsik Yu, Heesup Han · International Journal of Hospitality Management · 2019 · 125 citations

Marketing, Loyalty Programs, Hospitality Marketing +8

Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice

Aleksandar Radić, Wei Quan, Bonhak Koo et al. · Journal of Travel & Tourism Marketing · 2022 · 70 citations

Digital currency and payment innovation in the hospitality and tourism industry

Jinkyung Jenny Kim, Aleksandar Radić, Bee‐Lia Chua et al. · International Journal of Hospitality Management · 2022 · 67 citations

Digital Currency, Payment Innovation, Digital Marketing +13