Jinkyung Jenny Kim

Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter?

Jinkyung Jenny Kim, Jinsoo Hwang · Journal of Hospitality and Tourism Management · 2019 · 281 citations

Business, Marketing, Consumer Behavior +10

A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19

Jinkyung Jenny Kim, Insin Kim, Jinsoo Hwang · International Journal of Hospitality Management · 2020 · 262 citations · Full text

Management, Health Promotion, Infectious Diseases +12

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Jinsoo Hwang, Ja Young Choe, Heather Markham Kim et al. · International Journal of Hospitality Management · 2021 · 237 citations

Business, Marketing, Marketing Management +12

Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions

Jinsoo Hwang, Jinkyung Jenny Kim, Kwang‐Woo Lee · Technological Forecasting and Social Change · 2020 · 150 citations

Management, Marketing, Marketing Management +15

Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB

Ja Young Choe, Jinkyung Jenny Kim, Jinsoo Hwang · Journal of Travel & Tourism Marketing · 2021 · 150 citations

Management, Marketing, Marketing Management +14