Concepedia

Logo Perception

Logo Perception is a cognitive construct in visual communication research that denotes the process by which viewers interpret, recognize, and assign meaning to a logo’s visual elements, distinguishing it from broader branding phenomena by focusing specifically on the perceptual mechanisms underlying logo recognition and symbolic attribution.

81

Publications

5.3K

Citations

220

Authors

123

Institutions

Publications per year

2017–2026

28

Parents

Publications

81

Brand Logo Recognition by Children Aged 3 to 6 Years

Paul M. Fischer · JAMA · 1991 · 366 citations

, , +15

Gorgias and the Psychology of the Logos

Charles Segal · Harvard Studies in Classical Philology · 1962 · 316 citations

, , +3

The interactive effects of colors and products on perceptions of brand logo appropriateness

Paul Bottomley, John R. Doyle · Marketing Theory · 2006 · 290 citations

, , +17

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang, Gerald J. Gorn, Maria Galli et al. · Journal of Consumer Research · 2015 · 288 citations

, , +17

The Impact of Incomplete Typeface Logos on Perceptions of the Firm

Henrik Hagtvedt · Journal of Marketing · 2011 · 275 citations

, , +13

1–5 of 81

Authors

220

  1. JR
    John R. Doyle

    University of Bath, United Kingdom

    3 publications · 525 citations

    3

    h-index

  2. DH
    Douglas H. Clements

    University at Buffalo, State University of New York, United States

    3 publications · 146 citations

    3

    h-index

  3. PB
    Paul Bottomley

    Cardiff University, United Kingdom

    3 publications · 525 citations

    3

    h-index

  4. HH
    Haiyang Huang

    Army Medical University, China

    2 publications · 33 citations

    2

    h-index

  5. TG
    Thomas Guckenberg

    University of Wisconsin System, United States

    2 publications · 58 citations

    2

    h-index

1–5 of 220

Institutions

123

  1. Pennsylvania State University

    State College, United States

    3 h-index

    5 publications

    84 citations

  2. Cardiff University

    Cardiff, United Kingdom

    3 h-index

    6 publications

    1.1K citations

  3. University of Georgia

    Athens, United States

    3 h-index

    3 publications

    218 citations

  4. University of Kansas Medical Center

    Kansas City, United States

    2 h-index

    11 publications

    1.1K citations

  5. Universitat Pompeu Fabra

    Barcelona, Spain

    2 h-index

    5 publications

    1.2K citations

  6. University of South Florida

    Tampa, United States

    2 h-index

    2 publications

    106 citations

  7. HEC Paris

    Jouy-en-Josas, France

    2 h-index

    2 publications

    146 citations

  8. Brunel University of London

    London, United Kingdom

    2 h-index

    3 publications

    559 citations

1–8 of 123

Venues

  1. Journal of Product & Brand Management

    5 publications · 169 citations

    5

    h-index

  2. Journal of Brand Management

    5 publications · 297 citations

    5

    h-index

  3. Journal of Business Research

    JBR · 3 publications · 410 citations

    3

    h-index

  4. European Journal of Marketing

    EJM · 3 publications · 185 citations

    3

    h-index

  5. Computers in the Schools

    2 publications · 87 citations

    2

    h-index

1–5