Influencer Trustworthiness is a construct within influencer analysis that denotes the degree to which an influencer is perceived as credible, reliable, and authentic by their audience, distinguishing it from related constructs such as influencer popularity or expertise.
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7.4K
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110
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Publications per year
2017–2026
65
Parents
Publications
71
The Perceived Fit between Instagram Influencers and the Endorsed Brand
Priska Breves, Nicole Liebers, Marina Abt et al. · Journal of Advertising Research · 2019 · 475 citations
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Authors
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1–5 of 193
Institutions
110
Nanyang Technological University
Singapore, Singapore
3 h-index
4 publications
834 citations
UCSI University
Kuala Lumpur, Malaysia
3 h-index
4 publications
252 citations
Ghent University
Ghent, Belgium
2 h-index
3 publications
324 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
2 h-index
3 publications
211 citations
The University of Queensland
Brisbane, Australia
2 h-index
3 publications
123 citations
Audencia Business School
Nantes, France
2 h-index
2 publications
141 citations
Syracuse University
Syracuse, United States
2 h-index
7 publications
672 citations
Sunway University
Petaling Jaya, Malaysia
2 h-index
4 publications
414 citations
1–8 of 110
Venues
- International Journal of Advertising
IJA · 3 publications · 214 citations
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- International Journal of Human-Computer Interaction
3 publications · 230 citations
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- Journal of Research in Interactive Marketing
3 publications · 121 citations
3
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- Romanian Journal of Communication and Public Relations
2 publications · 160 citations
2
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- Journal of Promotion Management
JPM · 2 publications · 418 citations
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