Priska Breves

The Perceived Fit between Instagram Influencers and the Endorsed Brand

Priska Breves, Nicole Liebers, Marina Abt et al. · Journal of Advertising Research · 2019 · 475 citations

Social Sciences, Communication, Marketing +16

Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness

Jan‐Philipp Stein, Priska Breves, Nora Anders · New Media & Society · 2022 · 343 citations · Full text

Social Sciences, Psychology, Social Psychology +17

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Priska Breves, J. Amrehn, Anna Heidenreich et al. · International Journal of Advertising · 2021 · 204 citations

Social Sciences, Communication, Marketing +17

Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues

Priska Breves, Holger Schramm · Computers in Human Behavior · 2020 · 152 citations · Full text

Social Sciences, Psychology, Social Psychology +12

Into the Wild: The Effects of 360° Immersive Nature Videos on Feelings of Commitment to the Environment

Priska Breves, Vivien Heber · Environmental Communication · 2019 · 112 citations

Arts, Psychology, Social Psychology +13