Concepedia

J. Amrehn

JA

2

Publications

215

Citations

2

H-Index

1988

Active since

Affiliations

University of Würzburg(Current)

J. Amrehn is an author at University of Würzburg specializing in interactive marketing, influencer studies, and communication.

Top concepts

ArtsTrustChemistryMarketingManagementPersuasionAdvertisingEngineeringSocial MediaCommunication

Publications per year

1988–2021

2

Publications

2

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Priska Breves, J. Amrehn, Anna Heidenreich et al. · International Journal of Advertising · 2021 · 188 citations

Social Psychology, Social Marketing, Consumer Research +24

Oscillating chemiluminescence with luminol in the CSTR [continuous flow stirred tank reactor]

J. Amrehn, Peter Resch, F. W. Schneider · The Journal of Physical Chemistry · 1988 · 27 citations

Chemical Engineering, Engineering, Donut Icon +8

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