Nicole Liebers

The Perceived Fit between Instagram Influencers and the Endorsed Brand

Priska Breves, Nicole Liebers, Marina Abt et al. · Journal of Advertising Research · 2019 · 443 citations

Digital Marketing, Brand Strategy, Consumer Research +27

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Priska Breves, J. Amrehn, Anna Heidenreich et al. · International Journal of Advertising · 2021 · 188 citations

Social Psychology, Social Marketing, Consumer Research +24

Parasocial Interactions and Relationships with Media Characters – An Inventory of 60 Years of Research

Holger Schramm, Nicole Liebers · Communication research trends · 2019 · 121 citations

Performance Studies, Human Communication, Interpersonal Communication +13

#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions

Priska Breves, Nicole Liebers · Environmental Communication · 2022 · 73 citations · Full text

Reducing Resistance: The Impact of Nonfollowers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness

Priska Breves, Nicole Liebers, Bernadette Motschenbacher et al. · Human Communication Research · 2021 · 56 citations

Nonfollowers ’, Persuasive Technology, Consumer Research +20