Concepedia

Bernadette Motschenbacher

BM

Statistics

Publications

1

Citations

56

H-Index

1

Active since

2021

Affiliations

University of Würzburg(Current)

Bernadette Motschenbacher is an author at University of Würzburg specializing in advertising effectiveness, social influence, and interactive marketing.

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Publications per year

2021–2021

1

Publications

1

Reducing Resistance: The Impact of Nonfollowers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness

Priska Breves, Nicole Liebers, Bernadette Motschenbacher et al. · Human Communication Research · 2021 · 56 citations

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