Delia Cristina Balaban

Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany

Delia Cristina Balaban, Maria Mustățea · Romanian Journal of Communication and Public Relations · 2019 · 135 citations · Full text

Social Sciences, Communication, Marketing +15

A Proposed Model of Self-Perceived Authenticity of Social Media Influencers

Delia Cristina Balaban, Julia Szambolics · Media and Communication · 2022 · 97 citations · Full text

Social Sciences, Communication, Marketing +14

Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement

Delia Cristina Balaban, Julia Szambolics, Mihai Chirică · Acta Psychologica · 2022 · 76 citations · Full text

Social Sciences, Communication, Social Psychology +14

The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

Delia Cristina Balaban, Meda Mucundorfeanu, Brigitte Naderer · Communications · 2021 · 41 citations · Full text

Social Sciences, Communication, Marketing +17

What Determines Young People to Follow Influencers? The Role of Perceived Information Quality and Trustworthiness on Users’ Following Intentions

Delia Cristina Balaban, Ioana Iancu, Maria Mustățea et al. · Romanian Journal of Communication and Public Relations · 2020 · 25 citations · Full text

Social Sciences, Communication, Marketing +17