Meda Mucundorfeanu

The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

Delia Cristina Balaban, Meda Mucundorfeanu, Brigitte Naderer · Communications · 2021 · 41 citations · Full text

Social Sciences, Communication, Marketing +17

The Key Role of Storytelling in the Branding Process

Meda Mucundorfeanu · Journal of Media Research · 2018 · 26 citations · Full text

Business, Marketing, Marketing Management +11

Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers

Meda Mucundorfeanu, Delia Cristina Balaban, Marius Mauer · International Journal of Advertising · 2024 · 24 citations · Full text

Social Sciences, Communication, Marketing +17

How the Impact of Social Media Influencer Disclosures Changes over Time

Nathaniel Evans, Delia Cristina Balaban, Brigitte Naderer et al. · Journal of Advertising Research · 2022 · 21 citations

Business, Marketing, Marketing Management +17

Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories

Delia Cristina Balaban, Meda Mucundorfeanu, Larisa Ioana Mureșan · Media and Communication · 2022 · 17 citations · Full text

Social Sciences, Communication, Marketing +17