Concepedia

Walter von Mettenheim

WV

Statistics

Publications

5

Citations

516

H-Index

5

Active since

2020

Affiliations

Leibniz University Hannover(Current)

Walter von Mettenheim is an author at Leibniz University Hannover specializing in marketing, social influence, and marketing management.

Publications per year

2020–2023

5

Publications

5

Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

Klaus‐Peter Wiedmann, Walter von Mettenheim · Journal of Product & Brand Management · 2020 · 381 citations

Business, Marketing, Marketing Management +16

The complex triad of congruence issues in influencer marketing

Walter von Mettenheim, Klaus‐Peter Wiedmann · Journal of Consumer Behaviour · 2021 · 73 citations · Full text

Business, Marketing, Marketing Management +15

The role of fashion influencers’ attractiveness: A gender-specific perspective

Walter von Mettenheim, Klaus‐Peter Wiedmann · Communication Research and Practice · 2021 · 36 citations

Social Sciences, Communication, Marketing +13

Influencer transgressions: The impacts on endorser and brand

Walter von Mettenheim, Klaus‐Peter Wiedmann · Journal of Media Economics · 2023 · 14 citations · Full text

Business, Marketing, Marketing Management +13

Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved Consumers

Walter von Mettenheim, Klaus‐Peter Wiedmann · Journal of Food Products Marketing · 2021 · 12 citations

Social Sciences, Marketing, Nutrition +13

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