Concepedia

Extension Credibility

Extension Credibility is a theoretical construct in branding that denotes the degree to which consumers perceive a brand extension as believable and appropriate, based on the fit between the parent brand’s core associations and the attributes of the extension category.

48

Publications

5.6K

Citations

98

Authors

62

Institutions

Publications per year

2017–2026

9

Parents

Publications

48

The Effects of Sequential Introduction of Brand Extensions

Kevin Lane Keller, David A. Aaker · Journal of Marketing Research · 1992 · 1.2K citations

, , +13

The Effects of Sequential Introduction of Brand Extensions

Kevin Lane Keller, David A. Aaker · Journal of Marketing Research · 1992 · 478 citations

, , +13

The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

Peter A. Dacin, Daniel C. Smith · Journal of Marketing Research · 1994 · 475 citations

, , +16

Consumer attitude toward brand extensions: an integrative model and research propositions

Sandor Czellar · International Journal of Research in Marketing · 2003 · 372 citations

, , +17

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Alexander Fedorikhin, C. Whan Park, Matthew Thomson · Journal of Consumer Psychology · 2008 · 340 citations

, , +17

1–5 of 48

Authors

98

  1. DA
    David A. Aaker

    University of California, Berkeley, United States

    3 publications · 1.7K citations

    3

    h-index

  2. MJ
    Michael J. Barone

    University of Louisville, United States

    2 publications · 53 citations

    2

    h-index

  3. PA
    Peter A. Dacin

    Queen's University, Canada

    2 publications · 655 citations

    2

    h-index

  4. PD
    Patrick De Pelsmacker

    University of Antwerp, Belgium

    2 publications · 108 citations

    2

    h-index

  5. NM
    Nina M. Iversen

    Norwegian School of Economics, Norway

    2 publications · 233 citations

    2

    h-index

1–5 of 98

Institutions

62

  1. Iowa State University

    Ames, United States

    3 h-index

    4 publications

    167 citations

  2. University of Kentucky

    Lexington, United States

    2 h-index

    2 publications

    238 citations

  3. Ghent University

    Ghent, Belgium

    2 h-index

    2 publications

    108 citations

  4. University of Antwerp

    Antwerp, Belgium

    2 h-index

    4 publications

    216 citations

  5. University of Washington

    Seattle, United States

    2 h-index

    2 publications

    91 citations

  6. University of Pittsburgh

    Pittsburgh, United States

    2 h-index

    2 publications

    546 citations

  7. Washington State University

    Pullman, United States

    2 h-index

    3 publications

    87 citations

  8. Sungkyunkwan University

    Seoul, South Korea

    2 h-index

    2 publications

    231 citations

1–8 of 62

Venues

  1. International Journal of Research in Marketing

    IJRM · 6 publications · 801 citations

    6

    h-index

  2. Journal of Consumer Psychology

    5 publications · 480 citations

    5

    h-index

  3. Journal of Marketing Research

    5 publications · 2.3K citations

    5

    h-index

  4. Journal of Business Research

    JBR · 4 publications · 334 citations

    4

    h-index

  5. Journal of the Academy of Marketing Science

    4 publications · 489 citations

    4

    h-index

1–5