Concepedia
Statistics
Publications
20
Citations
1.4K
H-Index
18
Active since
2002
Affiliations
Norwegian School of Economics(Current)
BI Norwegian Business School
Universidad de Zaragoza
Nina M. Iversen is an author at Norwegian School of Economics specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessBrand EquityBrand AwarenessConsumer ResearchBrand StrategyBrand DevelopmentAdvertisingTourism
Publications per year
2002–2022
19
Hotspot crowding and over-tourism: Antecedents of destination attractiveness
Jens Kr. Steen Jacobsen, Nina M. Iversen, Leif E. Hem · Annals of Tourism Research · 2019 · 192 citations · Full text
Tourism Supply, Cultural Tourism, Social Influence +16
Country images in marketing strategies: Conceptual issues and an empirical Asian illustration
Ingeborg Astrid Kleppe, Nina M. Iversen, Inger G. Stensaker · Journal of Brand Management · 2002 · 158 citations
Culture, Advertising, International Business +10
Provenance associations as core values of place umbrella brands
Nina M. Iversen, Leif E. Hem · European Journal of Marketing · 2008 · 154 citations
Place Marketing, Culture, Brand Equity +13
Exploring consumer preferences for hedonic and utilitarian food attributes
Nina M. Iversen, Leif E. Hem, Cele C. Otnes · British Food Journal · 2015 · 143 citations
Nutrition, Consumer Uncertainty, Relative Importance +19
Factors Influencing Successful Brand Extensions
Leif E. Hem, Leslie de Chernatony, Nina M. Iversen · Journal of Marketing Management · 2003 · 125 citations
Marketing, Customer Satisfaction, Brand Equity +15
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