Leif E. Hem - Concepedia

Author

Leif E. Hem

Norwegian School of Economics

Also Known As

Hem, Leif Egil, L Hem, LEIF E. HEM, Leif E. Hem, Leif Egil Hem, Leif Hem

Publications

1.5K

Citations

H-Index

Concepts

All Affiliations

Norwegian School of Economics BI Norwegian Business School

About

Leif E. Hem is an author at Norwegian School of Economics specializing in marketing, business, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	16	17	1.2K
2	Management	16	18	1.1K
3	Health Sciences	3	3	407
4	Engineering	1	1	13
5	Language Studies	1	1	14

Leif E. Hem

Publications

1.4K

Citations

H-Index

Page 1

	Year	Citations
Hotspot crowding and over-tourism: Antecedents of destination attractiveness Jens Kr. Steen Jacobsen, Nina M. Iversen, Leif E. Hem Annals of Tourism Research Tourism SupplyCultural TourismSocial InfluenceDestination ManagementTravel Behavior	2019	192
Provenance associations as core values of place umbrella brands Nina M. Iversen, Leif E. Hem European Journal of Marketing Place MarketingCultureBrand EquityManagementBrand Strategy	2008	154
Exploring consumer preferences for hedonic and utilitarian food attributes Nina M. Iversen, Leif E. Hem, Cele C. Otnes British Food Journal NutritionConsumer UncertaintyRelative ImportanceConsumer ResearchUtilitarian Food Attributes	2015	143
Factors Influencing Successful Brand Extensions Leif E. Hem, Leslie de Chernatony, Nina M. Iversen Journal of Marketing Management MarketingCustomer SatisfactionBrand EquityCategory SimilaritySuccessful Brand Extensions	2003	125
Factors Influencing Successful Brand Extensions Leif E. Hem, Leslie de Chernatony, Nina M. Iversen Journal of Marketing Management MarketingCustomer SatisfactionSuccessful Brand ExtensionsPositioning (Marketing)Management	2003	105
Brand extension strategies: perceived fit, brand type, and culture influences Isabel Buil, Leslie de Chernatony, Leif E. Hem European Journal of Marketing International MarketingBrand TypeNegative Feedback EffectsBrand StrategyConsumer Research	2009	100
How to Develop a Destination Brand Logo: A Qualitative and Quantitative Approach Leif E. Hem, Nina M. Iversen Scandinavian Journal of Hospitality and Tourism Logo Development ProcessBrand StrategyDestination Brand LogoDestination ManagementDestination Logo	2004	99
Lifestyle segmentation of tourists seeking nature-based experiences: the role of cultural values and travel motives Nina M. Iversen, Leif E. Hem, Mehmet Mehmetoglu Journal of Travel & Tourism Marketing Cultural ValuesTourism ManagementTourism PerformanceTourism SupplyRight Lifestyle Segments	2015	72
Exploring the impact of product category risk and consumer knowledge in brand extensions Kjell Grønhaug, Leif E. Hem, R.A.G. Lines Journal of Brand Management MarketingManagementBusinessConsumer ResearchBrand Extensions	2002	56
Transfer of Brand Equity in Brand Extensions: the Importance of Brand Loyalty Leif E. Hem, Nina M. Iversen ACR North American Advances Brand EquityManagementBrand StrategyBusinessBrand Development	2003	56

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