Concepedia

Leif E. Hem

LE

23

Publications

1.4K

Citations

20

H-Index

2000

Active since

Affiliations

Norwegian School of Economics(Current)

BI Norwegian Business School

Leif E. Hem is an author at Norwegian School of Economics specializing in marketing, business, and management.

Top concepts

MarketingManagementBusinessBrand AwarenessBrand EquityConsumer ResearchBrand StrategyTourismBrand ManagementBrand Development

Publications per year

2000–2022

22

Publications

23

Hotspot crowding and over-tourism: Antecedents of destination attractiveness

Jens Kr. Steen Jacobsen, Nina M. Iversen, Leif E. Hem · Annals of Tourism Research · 2019 · 192 citations · Full text

Tourism Supply, Cultural Tourism, Social Influence +16

Provenance associations as core values of place umbrella brands

Nina M. Iversen, Leif E. Hem · European Journal of Marketing · 2008 · 154 citations

Place Marketing, Culture, Brand Equity +13

Exploring consumer preferences for hedonic and utilitarian food attributes

Nina M. Iversen, Leif E. Hem, Cele C. Otnes · British Food Journal · 2015 · 143 citations

Nutrition, Consumer Uncertainty, Relative Importance +19

Factors Influencing Successful Brand Extensions

Leif E. Hem, Leslie de Chernatony, Nina M. Iversen · Journal of Marketing Management · 2003 · 125 citations

Marketing, Customer Satisfaction, Brand Equity +15

Factors Influencing Successful Brand Extensions

Leif E. Hem, Leslie de Chernatony, Nina M. Iversen · Journal of Marketing Management · 2003 · 105 citations

Marketing, Customer Satisfaction, Successful Brand Extensions +10

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