Concepedia

Ingeborg Astrid Kleppe

IA

8

Publications

549

Citations

8

H-Index

1987

Active since

Affiliations

Norwegian School of Economics(Current)

Ingeborg Astrid Kleppe is an author at Norwegian School of Economics specializing in marketing, management, and culture.

Top concepts

CultureMarketingManagementSocial SciencesArtsAdvertisingGeopoliticsGlobalizationConsumer ResearchMarketing Strategy

Publications per year

1987–2018

8

Publications

8

Country and destination image – different or similar image concepts?

Lena Mossberg, Ingeborg Astrid Kleppe · Service Industries Journal · 2005 · 199 citations

International Marketing, Similar Image Concepts, Destination Management +19

Country images in marketing strategies: Conceptual issues and an empirical Asian illustration

Ingeborg Astrid Kleppe, Nina M. Iversen, Inger G. Stensaker · Journal of Brand Management · 2002 · 158 citations

Culture, Advertising, International Business +10

Crowdsourcing innovation and product development: Gamification as a motivational driver

Maya Kavaliova, Farzad Virjee, Ingeborg Astrid Kleppe · Cogent Business & Management · 2016 · 68 citations · Full text

Brand selfies: consumer experiences and marketplace conversations

Caterina Presi, Ingeborg Astrid Kleppe · European Journal of Marketing · 2016 · 56 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Hero shots: involved fathers conquering new discursive territory in consumer culture

Susanna Molander, Ingeborg Astrid Kleppe, Jacob Östberg · Consumption Markets & Culture · 2018 · 27 citations · Full text

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