Customer Expectations Analysis

Customer Expectations Analysis is a systematic research methodology within the Voice of the Customer domain that identifies, categorizes, and prioritizes customers' anticipated requirements and performance standards for products or services to inform strategic design and improvement decisions.

323

Publications

22.7K

Citations

724

Authors

422

Institutions

Publications per year

2017–2026

80

Authors

724

  1. AP
    Andrzej Pacana

    Rzeszów University of Technology, Poland

    3 publications · 92 citations

    3

    h-index

  2. KE
    Kenneth E. Clow

    University of Louisiana at Monroe, United States

    3 publications · 191 citations

    3

    h-index

  3. DS
    Dominika Siwiec

    Rzeszów University of Technology, Poland

    3 publications · 92 citations

    3

    h-index

  4. JK
    Jay Kandampully

    The Ohio State University, United States

    3 publications · 308 citations

    3

    h-index

  5. GQ
    Gioconda Quesada

    College of Charleston, United States

    2 publications · 82 citations

    2

    h-index

1–5 of 724

Venues

  1. Journal of Services Marketing

    14 publications · 1K citations

    14

    h-index

  2. Managing Service Quality

    MSQ · 10 publications · 903 citations

    10

    h-index

  3. Service Industries Journal

    7 publications · 345 citations

    7

    h-index

  4. 6

    h-index

  5. 5

    h-index

1–5