Customer Expectations Analysis
Customer Expectations Analysis is a systematic research methodology within the Voice of the Customer domain that identifies, categorizes, and prioritizes customers' anticipated requirements and performance standards for products or services to inform strategic design and improvement decisions.
323
Publications
22.7K
Citations
724
Authors
422
Institutions
Publications per year
2017–2026
80
Parents
323
The American Customer Satisfaction Index: Nature, Purpose, and Findings
Claes Fornell, Michael D. Johnson, Eugene W. Anderson et al. · Journal of Marketing · 1996 · 3.8K citations
The American Customer Satisfaction Index: Nature, Purpose, and Findings
Claes Fornell, Michael D. Johnson, Eugene W. Anderson et al. · Journal of Marketing · 1996 · 1.9K citations
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422

Hong Kong Polytechnic University
Hong Kong, Hong Kong
5 h-index
8 publications
320 citations

Pennsylvania State University
State College, United States
4 h-index
6 publications
365 citations

University of Surrey
Guildford, United Kingdom
4 h-index
5 publications
1.3K citations

Oklahoma State University
Stillwater, United States
4 h-index
4 publications
133 citations
The Ohio State University
Columbus, United States
3 h-index
3 publications
119 citations

Monash University
Melbourne, Australia
3 h-index
4 publications
224 citations

University of Bradford
Bradford, United Kingdom
3 h-index
3 publications
62 citations
RMIT University
Melbourne, Australia
3 h-index
3 publications
97 citations
1–8 of 422
14 publications · 1K citations
14
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MSQ · 10 publications · 903 citations
10
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7 publications · 345 citations
7
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6 publications · 805 citations
6
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5 publications · 204 citations
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