Concepedia

Customer Attribution Modeling

Customer Attribution Modeling is a data-driven analytical framework used in retail marketing analytics that identifies and quantifies the contribution of individual customer touchpoints across the purchase journey to a final conversion event, distinguishing it from broader marketing measurement approaches by assigning credit probabilistically or rule-based to specific interactions.

27

Publications

1.4K

Citations

72

Authors

40

Institutions

Publications per year

2017–2026

12

Parents

Publications

27

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Eva Anderl, Ingo Becker, Florian von Wangenheim et al. · International Journal of Research in Marketing · 2016 · 167 citations

, , +17

Waiting time delays and customer satisfaction in supermarkets

Gail Tom · Journal of Services Marketing · 1995 · 155 citations

, , +14

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

Dimitrios Buhalis, Katerina Volchek · International Journal of Information Management · 2020 · 115 citations

, , +15

How a crowded restaurant affects consumers’ attribution behavior

Alan C. B. Tse, Leo Y.M. Sin, Frederick Hong‐kit Yim · International Journal of Hospitality Management · 2002 · 114 citations

, , +10

The path to purchase and attribution modeling: Introduction to special section

P.K. Kannan, Werner Reinartz, Peter C. Verhoef · International Journal of Research in Marketing · 2016 · 114 citations · Full text

, , +5

1–5 of 27

Authors

72

  1. JH
    Jan H. Schumann

    University of Passau, Germany

    3 publications · 220 citations

    3

    h-index

  2. EA
    Eva Anderl

    University of Passau, Germany

    3 publications · 220 citations

    3

    h-index

  3. IB
    Ingo Becker

    ETH Zurich, Switzerland

    3 publications · 220 citations

    3

    h-index

  4. FV
    Florian von Wangenheim

    ETH Zurich, Switzerland

    3 publications · 220 citations

    3

    h-index

  5. VA
    Vibhanshu Abhishek

    Carnegie Mellon University, United States

    2 publications · 75 citations

    2

    h-index

1–5 of 72

Institutions

40

  1. ETH Zurich

    Zurich, Switzerland

    3 h-index

    6 publications

    440 citations

  2. University of Passau

    Passau, Germany

    3 h-index

    6 publications

    440 citations

  3. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    3 publications

    87 citations

  4. Soochow University

    Taipei, Taiwan

    1 h-index

    1 publications

    65 citations

  5. Deggendorf Institute of Technology

    Deggendorf, Germany

    1 h-index

    1 publications

    115 citations

  6. Towson University

    Towson, United States

    1 h-index

    2 publications

    34 citations

  7. University of Missouri

    Columbia, United States

    1 h-index

    2 publications

    182 citations

  8. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    2 publications

    126 citations

1–8 of 40

Venues

  1. 3

    h-index

  2. SSRN Electronic Journal

    Repository · 3 publications · 65 citations

    3

    h-index

  3. International Journal of Research in Marketing

    IJRM · 2 publications · 281 citations

    2

    h-index

  4. Journal of Services Marketing

    1 publications · 155 citations

    1

    h-index

  5. Journal of Quality Management

    1 publications · 17 citations

    1

    h-index

1–5