Gail Tom - Concepedia

Concepedia

Author

Gail Tom

California State University, Sacramento

Also Known As

G Tom, Gail Tom

35

Publications

1.7K

Citations

20

H-Index

139

Concepts

All Affiliations

California State University, Sacramento California State University System

GT

About

Gail Tom is an author at California State University, Sacramento specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	8	8	722
2	Arts	4	4	354
3	Education	4	4	91
4	Engineering	2	2	37
5	Health Sciences	1	1	20

Gail Tom

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29

Publications

1.7K

Citations

20

H-Index

	Year	Citations
Consumer demand for counterfeit goods Gail Tom, Barbara Garibaldi, Yvette Zeng, Psychology and Marketing Consumer UncertaintyCounterfeit GoodsConsumer ResearchConsumer FraudBuying Behavior	1998	372
Waiting time delays and customer satisfaction in supermarkets Gail Tom Journal of Services Marketing Customer ExperienceCustomer SatisfactionService ResearchInteractive MarketingManagement	1995	154
The Role of Overt Head Movement in the Formation of Affect Gail Tom, Paul Pettersen, Teresa Lau, Basic and Applied Social Psychology Affective VariableAffective NeuroscienceMotor ControlAttentionSocial Sciences	1991	121
The Use of Rhetorical Devices in Advertising Gail Tom Journal of Advertising Research AdvertisingInteractive MarketingTargeted AdvertisingManagementMarketing Communication	1999	118
The Use of Created Versus Celebrity Spokespersons in Advertisements Gail Tom, Rebecca Clark, Laura Elmer, Journal of Consumer Marketing Digital MarketingTargeted AdvertisingConsumer ResearchJournalismInfluencer Studies	1992	112
A Field Study Investigating the Effect of Waiting Time on Customer Satisfaction Gail Tom The Journal of Psychology Customer SatisfactionOnline Customer BehaviorWaiting TimeService QualityService Research	1997	91
Types of Humor in Television and Magazine Advertising Codruta Catanescu, Gail Tom Review of Business MarketingMedia StudiesAudience ReceptionTelevision StudyMagazine Advertising	2001	76
Mere Exposure and the Endowment Effect on Consumer Decision Making Gail Tom, C. Leigh Nelson, Tamara Srzentic, The Journal of Psychology	2007	74
CUEING THE CONSUMER: THE ROLE OF SALIENT CUES IN CONSUMER PERCEPTION Gail Tom, Teresa Barnett, William J. F. Lew, Journal of Consumer Marketing Consumer UncertaintyBehavioral Decision MakingColor PsychologyConsumer StudyConsumer Research	1987	73
Cheating in Academe Gail Tom, Norm Borin Journal of Education for Business Social GameHumanitiesAbductive Reasoning	1988	71

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