Gail Tom

Consumer demand for counterfeit goods

Gail Tom, Barbara Garibaldi, Yvette Zeng et al. · Psychology and Marketing · 1998 · 372 citations · Full text

Consumer Uncertainty, Counterfeit Goods, Consumer Research +16

Waiting time delays and customer satisfaction in supermarkets

Gail Tom · Journal of Services Marketing · 1995 · 154 citations

Customer Experience, Customer Satisfaction, Service Research +10

The Role of Overt Head Movement in the Formation of Affect

Gail Tom, Paul Pettersen, Teresa Lau et al. · Basic and Applied Social Psychology · 1991 · 121 citations

Affective Variable, Affective Neuroscience, Motor Control +23

The Use of Rhetorical Devices in Advertising

Gail Tom · Journal of Advertising Research · 1999 · 118 citations

Advertising, Interactive Marketing, Targeted Advertising +6

The Use of Created Versus Celebrity Spokespersons in Advertisements

Gail Tom, Rebecca Clark, Laura Elmer et al. · Journal of Consumer Marketing · 1992 · 112 citations

Digital Marketing, Targeted Advertising, Consumer Research +20