Concepedia

Author

Yvette Zeng

California State University, Sacramento

Also Known As

Yvette Zeng

2

Publications

415

Citations

2

H-Index

19

Concepts

All Affiliations

California State University, Sacramento
YZ

About

Yvette Zeng is an author at California State University, Sacramento specializing in consumer behavior, consumer research, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

415

2

Marketing

2

2

415

3

Business

1

1

372

4

Communication

1

1

43

5

Economics

1

1

372

Yvette Zeng

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2

Publications

415

Citations

2

H-Index

YearCitations

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