Concepedia

Yvette Zeng

YZ

Statistics

Publications

2

Citations

416

H-Index

2

Active since

1997

Affiliations

California State University, Sacramento(Current)

Yvette Zeng is an author at California State University, Sacramento specializing in consumer behavior, business, and marketing management.

Publications per year

1997–1998

2

Publications

2

Consumer demand for counterfeit goods

Gail Tom, Barbara Garibaldi, Yvette Zeng et al. · Psychology and Marketing · 1998 · 373 citations · Full text

Business, Marketing, Marketing Management +12

Your life on hold: the effect of telephone waiting time on customer perception

Gail Tom, Michael Burns, Yvette Zeng · Journal of Direct Marketing · 1997 · 43 citations

Business, Marketing, Marketing Management +15

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