Statistics
Publications
2
Citations
153
H-Index
2
Active since
1992
Affiliations
Arish University(Current)
Laura Elmer is an author at Arish University specializing in business, word-of-mouth marketing, and advertising.
Publications per year
1992–1994
2
2
The Use of Created Versus Celebrity Spokespersons in Advertisements
Gail Tom, Rebecca Clark, Laura Elmer et al. · Journal of Consumer Marketing · 1992 · 112 citations
1–2 of 2