Concepedia

Cross-national Segmentation

Cross-National Segmentation is a global market segmentation strategy that classifies markets across different countries into homogeneous groups based on shared demographic, psychographic, behavioral, or geographic characteristics, distinguishing it from domestic or regional segmentation by emphasizing跨国 comparability and strategic integration across national boundaries.

21

Publications

1.3K

Citations

53

Authors

36

Institutions

Publications per year

2017–2026

2

Parents

Publications

21

Identifying Spatial Segments in International Markets

Frenkel Ter Hofstede, Michel Wedel, Jan‐Benedict E.M. Steenkamp · Marketing Science · 2002 · 181 citations

, , +17

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

James Agarwal, Naresh K. Malhotra, Ruth N. Bolton · Journal of International Marketing · 2010 · 114 citations · Full text

, , +17

Cross-National Diffusion Research: What Do We Know and How Certain Are We?

V. Kumar · Journal of Product Innovation Management · 1998 · 114 citations

, , +15

Testing the robustness of best worst scaling for cross-national segmentation with different numbers of choice sets

Simone Mueller Loose, Larry Lockshin · Food Quality and Preference · 2012 · 106 citations

, , +10

Cross‐national market segmentation in the fashion industry

Eunju Ko, Eunyoung Kim, Charles R. Taylor et al. · International Marketing Review · 2007 · 104 citations

, , +17

1–5 of 21

Authors

53

  1. HΜ
    Hugh Μ. Cannon

    Wayne State University, United States

    2 publications · 48 citations

    2

    h-index

  2. AY
    Attila Yaprak

    Wayne State University, United States

    2 publications · 48 citations

    2

    h-index

  3. EK
    Eunju Ko

    Yonsei University, South Korea

    1 publications · 104 citations

    1

    h-index

  4. ES
    E.C-C. Shiu

    1 publications · 52 citations

    1

    h-index

  5. JD
    Juan Díez Medrano

    Universidad Carlos III de Madrid, Spain

    1 publications · 14 citations

    1

    h-index

1–5 of 53

Institutions

36

  1. Marketing Science Institute

    Cambridge, United States

    1 h-index

    1 publications

    114 citations

  2. Villanova University

    Radnor, United States

    1 h-index

    1 publications

    104 citations

  3. Changwon National University

    Changwon, South Korea

    1 h-index

    1 publications

    104 citations

  4. University of Sheffield

    Sheffield, United Kingdom

    1 h-index

    1 publications

    59 citations

  5. Kent State University

    Kent, United States

    1 h-index

    1 publications

    22 citations

  6. University of Houston

    Houston, United States

    1 h-index

    1 publications

    114 citations

  7. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    181 citations

  8. Wayne State University

    Detroit, United States

    1 h-index

    2 publications

    52 citations

1–8 of 36

Venues

  1. International Marketing Review

    3 publications · 195 citations

    3

    h-index

  2. Food Quality and Preference

    2 publications · 190 citations

    2

    h-index

  3. Journal of Product Innovation Management

    2 publications · 156 citations

    2

    h-index

  4. 1

    h-index

  5. Journal of Cleaner Production

    1 publications · 59 citations

    1

    h-index

1–5